You should build a website to benefit your users, and gear any optimization toward making the user experience better. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

Search engine optimization (SEO) is often about making small modifications to parts of your website. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.

If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. Search Engine Optimization (SEO) Starter Guide Who is this guide for?

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